Have you ever noticed how all dental yellow pages ads look the same? How about all the post cards dentists send out, or the dental ValPak coupons? This is what I like to call “me too” marketing. Basically dentists look to see what the other dentists in their area are...

Many dentists I speak with say their primary source of new patients is participation in dental insurance networks. While this can provide a steady flow of new patients, there are a few problems with being overly reliant on this source of new patient acquisition. 1) Lack of control:  It is...