Bullseye Media LLC

  1.

    The Importance of Quality Images on Your Website

    April 25, 2012
    Many times people underestimate the importance of quality images when designing their websites. In an effort to save money, they often opt for free or lower quality photos. Studies have shown that images are the first thing website visitors notice, so don’t skimp on quality. Think of it this way, a bakery or clothing store has tangible goods and products...

  2. Dental Website SEO Checklist for Targeted Keywords

    April 17, 2012
    All Search Engine Optimization (SEO) begins with the question “What keywords are we going to target?” Based on the answer to that question, the on-page and site optimization process begins, building content to support those keywords and keyword phrases. So, an orthodontist may target keywords like “orthodontics,” “braces”, “orthodontist,” “orthodontist in Lafayette,” etc. However, for the search engines to recognize...

  3. Mobile SEO & PPC: The Next Wave in Digital Marketing?

    April 9, 2012
    Mobile search has been getting a lot of attention lately from marketing experts and search engines, and for good reason.   Smartphones (iPhone, Android, etc.) and Internet enabled mobile devices (Kindle, Nook, iPad) have tremendous sales rates, but the majority of search marketing is geared towards personal computers.  If you are unsure of the importance of mobile search, consider the following...

  4. New Study: Even with a top organic ranking, paid ads can double your traffic

    March 30, 2012
    Google released a study in 2011 attempting to answer the question often asked by advertisers, “do paid ads take away from my organic traffic?”. In other words, if I’m already ranking on the first page in the organic section, will having an ad on the page result in fewer organic (free) clicks. For dentists, this concern would translate to “can’t...

  5. How a recent Google change will affect dentists

    March 22, 2012
    As usual, Google has been busy making changes to their ranking formula – they publicly announced 17 in January and 40 in February. The most significant for dentists & other local businesses is the Venice update In Google’s words: “Improvements to ranking for local search results.  This improvement improves the triggering of Local Universal results by relying more on...

  6. 7 Easy Changes to Your Dental Website That Will Help with Conversion

    March 14, 2012
    Let’s face it, changing a website is much easier than building a new site.  If your website already has good “bones,” it may just need a few tweaks to perform better and improve “user experience.”  And this means converting more visitors into callers.  Here are 7 easy tips to improve the overall look, performance and conversion rates of your dental website....

  7. Selecting the Ideal Dental Marketing Agency

    March 3, 2012
    Here are 13 questions to ask when hiring an online dental marketing agency (all answers should be YES): Does the agency create only 100% unique content for your web pages and blog? Is the agency exclusive to the dental industry, including having an experienced dental copywriting team? Will you have a dedicated account manager and so won’t have to explain...

  8. Dental PPC – How to Maximize Your Investment

    February 22, 2012
    You may have heard the old joke “I know half of my advertising budget is wasted, I just don’t know which half”.  The good news is with PPC online advertising, there’s no more guessing. We hear from a lot of dentists that they’ve tried PPC (pay per click) advertising in the past and it didn’t work. That’s not surprising since...

  9. 10 Steps to Creating Effective Dental Video Testimonials

    February 16, 2012
    Online shoppers have become leary of written testimonials as they are prone to appear insincere or even fabricated. In their place, short one-minute video testimonials are becoming very popular with visitors.  In fact, a concise video testimonial can be more effective than a paragraph of written recommendations.  Most website visitors realize that it is both difficult and costly to fake...

  10. PPC or SEO: How About Both?

    February 10, 2012
    The more involved you become with internet marketing, the easier it is to see that all of your marketing is basically intertwined.  Two forms of digital marketing that work especially well together are PPC (pay-per-click) and SEO (search engine optimization).  Many experts would even consider PPC to be a critical component in launching a successful SEO campaign.  Most search experts...