Dental Marketing - Website Design & Optimization

Dental PPC – How to Maximize Your Investment

You may have heard the old joke “I know half of my advertising budget is wasted, I just don’t know which half”. The good news is with PPC online advertising, there’s no more guessing. We hear from a lot of dentists that they’ve tried PPC (pay per click) advertising in...

Posted in Blog, Dental PPC
10 Steps to Creating Effective Dental Video Testimonials

Online shoppers have become leary of written testimonials as they are prone to appear insincere or even fabricated. In their place, short one-minute video testimonials are becoming very popular with visitors. In fact, a concise video testimonial can be more effective than a paragraph of written recommendations. Most website visitors...

Posted in Blog, Dental Video Marketing
PPC or SEO: How About Both?

The more involved you become with internet marketing, the easier it is to see that all of your marketing is basically intertwined. Two forms of digital marketing that work especially well together are PPC (pay-per-click) and SEO (search engine optimization). Many experts would even consider PPC to be a critical...

Posted in Blog, Dental PPC, Dental SEO
How to Localize Your Dental SEO

As you expand your knowledge of Search Engine Optimization (SEO) and its importance to marketing your dental practice, it’s crucial that you don’t overlook local optimization as an integral part of your online dental marketing strategy. One of the most important questions you need to ask yourself is whether you...

Posted in Blog, Dental SEO
How to Prepare Yourself for 6 Key Trends That Will Affect Dental Marketing in 2012

1) The Google Panda Update The first phase of the Panda update rolled out in February 2011 and has been the talk of the online marketing world ever since. Google’s goal with Panda was to improve the relevancy of search results, by helping quality sites with relevant content rank high, while...

Posted in Blog, Dental Marketing
4 Characteristics of Successful Dental Websites

1. Successful dental websites are dynamic. In the web programming world, “dynamic” describes any content that is able to “change.” Most dynamic websites are connected to a database which tells each page what, where and how content will show on the page. Dynamic websites can deliver content based on the...

Posted in Blog, Dental Website Design
Is Your Dental Practice Positioned for Mobile Search?

As more consumers are spending less time at their computers and more time on their smart phones, you need to evaluate how well your practice is positioned for mobile search. With 2012 upon us, now is the time to evaluate your dental marketing as a whole and your mobile marketing...

Posted in Blog, Mobile Marketing
Dental website visitors first want to meet the Dentist

Does your dental website have curb appeal? Once a website is designed, launched and optimized, it becomes just like a house on the market. (Big “Open House” sign on the front lawn included.) But unlike Open Houses where owners and realtors show the house to prospective buyers during limited showings,...

Posted in Blog, Dental Website Design
How Social Media Can Help Your Dental SEO

Most of what is written about social media for dentists fails to discuss the relationship between your social media presence and your dental website search engine optimization (SEO). Google is constantly looking for ways to deliver the most relevant and useful content to its users. The quality, freshness, and uniqueness of...

Posted in Blog, Social Media for Dentists
The Relationship Between Online Behavior and Dental Marketing

The following infographic provides some interesting data and a few things that dentists should take note of. Here are the highlights: 37% of users rate a product, service or person. We recently discussed the effect online reviews can have on a dental practice. 24% make a phone call after searching...

Posted in Blog, Dental Marketing