Blog | Bullseye Media LLC

How to Localize Your Dental SEO

As you expand your knowledge of Search Engine Optimization (SEO) and its importance to marketing your dental practice, it’s crucial that you don’t overlook local optimization as an integral part of your online dental marketing strategy. One of the most important questions you need to ask yourself is whether you...

Posted in Blog, Dental SEO
How to Prepare Yourself for 6 Key Trends That Will Affect Dental Marketing in 2012

1) The Google Panda Update The first phase of the Panda update rolled out in February 2011 and has been the talk of the online marketing world ever since. Google’s goal with Panda was to improve the relevancy of search results, by helping quality sites with relevant content rank high, while...

Posted in Blog, Dental Marketing
4 Characteristics of Successful Dental Websites

1. Successful dental websites are dynamic. In the web programming world, “dynamic” describes any content that is able to “change.” Most dynamic websites are connected to a database which tells each page what, where and how content will show on the page. Dynamic websites can deliver content based on the...

Posted in Blog, Dental Website Design
Is Your Dental Practice Positioned for Mobile Search?

As more consumers are spending less time at their computers and more time on their smart phones, you need to evaluate how well your practice is positioned for mobile search. With 2012 upon us, now is the time to evaluate your dental marketing as a whole and your mobile marketing...

Posted in Blog, Mobile Marketing
Dental website visitors first want to meet the Dentist

Does your dental website have curb appeal? Once a website is designed, launched and optimized, it becomes just like a house on the market. (Big “Open House” sign on the front lawn included.) But unlike Open Houses where owners and realtors show the house to prospective buyers during limited showings,...

Posted in Blog, Dental Website Design
How Social Media Can Help Your Dental SEO

Most of what is written about social media for dentists fails to discuss the relationship between your social media presence and your dental website search engine optimization (SEO). Google is constantly looking for ways to deliver the most relevant and useful content to its users. The quality, freshness, and uniqueness of...

Posted in Blog, Social Media for Dentists
The Relationship Between Online Behavior and Dental Marketing

The following infographic provides some interesting data and a few things that dentists should take note of. Here are the highlights: 37% of users rate a product, service or person. We recently discussed the effect online reviews can have on a dental practice. 24% make a phone call after searching...

Posted in Blog, Dental Marketing
7 Reasons Your Dental Website Needs A Blog

In prior posts we discussed the importance of a strong web presence and mentioned the three key components of optimizing your website for high rankings in the search engines: Title tags Inbound links Blogging Today, we’ll look at how a properly utilized blog can improve your search engine rankings, drive...

Posted in Blog, Dental Marketing
Online Reviews can Make or Break a Dental Practice

A trip to a new dentist – known to make even the toughest of the tough tremble in fear. The uncertainty about what to expect can be stressful. The good news? By capitalizing on the power of the internet, you can actually gain a leg-up on your competition and have...

Posted in Blog, Dental Reputation Management
3 Easy Steps to Establishing a Google+ Business Page for your Dental Practice

Google’s latest attempt to challenge Facebook in the Social networking space quickly gained more than 40 million individual users and has now opened it’s doors to businesses. Google+ now allows dental offices to set up pages to engage patients and prospective patients on a variety of levels. Why you want...

Posted in Blog, Social Media for Dentists