Blog | Bullseye Media LLC

Google Places Goes Grey

A rose by any other name would smell just as sweet, but what if your red rose turned to grey? Google is doing exactly that with its red balloons, or pins, as they’re technically called. The red balloon is still red for the Google Places businesses shown on the geographic map. However, the balloons have turned a sad shade of...
The 3 Cornerstones of Dental SEO

In past posts, we’ve mentioned that the internet is the new frontier for external dental marketing. Now we will look at some of the best Search Engine Optimization (SEO) practices to ensure that your website is optimized for maximum visibility to the search engines and therefore to potential new patients. Page Titles Your page titles are what display in big,...
Local SEO Tips for Dentists – Consumer Search Tendencies

Targeting the right keywords is the first step in a successful search engine optimization campaign and as such is one of the first things we address during the initial discussions with new clients. In the course of the discussion, they will often ask us what geographic modifiers consumers type when searching for dental services? That question is answered well by...
Viewing your practice through a patient’s eyes

You put time and effort into your website, and you want to be sure you’re getting your desired results. How are new patients viewing your website? Does your website give the right first impression? Today’s savvy consumer typically starts their search for products and services on Google. The world’s most popular search engine will likely be the first place your...
Online vs. Offline Dental Marketing

A decade or so ago, how you advertised for new dental patients was straight forward – you put an ad in the local Yellow Pages. If you really wanted to aggressively grow your practice you might also buy space in the local newspaper and airtime on local TV or radio. Why? That was where potential patients received most of their...
Why original website copy is so important

The reasons to have original – and quality – website copy are as plentiful as they are compelling. In recent years, website copy has wrongfully taken a backseat to website design. As a result, website owners are beginning to pay the price for their misguided style-over-substance mentality. Although skillful online marketing through website copy is important in every industry, when...
Is your website targeting the right keywords?

Correct keyword usage is one of the most fundamental aspects of optimizing a website for search engine visibility. Search engines analyze the written content of a website to determine what the site is about, so it’s important to include words and phrases—known in Internet marketing lingo as “keywords”—that are highly relevant to the business, which ensures that search engines know...
Designing your dental website with findability in mind

Establishing a website for your dental practice is a great way to reach out to existing patients with contact information, hours of operation, and other details, but a website’s real value lies in its ability to attract new customers. Still, a website with no visitors is like a tree falling in an empty forest: if no one is there to...
How dentists can benefit from Google’s latest social network – Google+

It will be the next big thing in social media, Entrepreneur.com columnist Chris Brogan predicts. But while Google+ has a respectable number of accounts, the site lags behind other social networking sites in popularity. Still, Google+’s integration with Google’s search engine makes it a valuable tool for any dental office. One major benefit to Google+, PC World is predicting, is...
The Future of Dental Marketing

Remember the days when you could place an ad in the yellow pages and sit back and wait for the phone to start ringing? That doesn’t happen today. For most consumers the internet (particularly Google) has replaced the yellow pages when searching for local products & services. There are several reasons for this: - Most people have instant access to...