Online advertising, when executed properly, is an effective, trackable new patient generation strategy
Pay-per-click (PPC) advertising enables you to have ads on the major search engines such as Google, Yahoo & Bing. PPC is one of the fastest ways to drive traffic to your website.
When someone searches for the services you are targeting, your ad is displayed in the “Ads” section of the search results page. You do not pay for your ad being displayed, you only pay when someone clicks on your ad to be taken to your website (or ideally your custom landing page).
5 advantages of PPC advertising for dentists
- Instant Results – you start getting visitors to your landing page as soon as the campaign starts
- Control – you control how much you pay for each click, when & where your ad appears and the page the consumer sees when they click your ad
- Feedback – you get instant feedback on the effectiveness and can adjust your campaigns in real-time
- Targeting - in addition to targeting the services you want to promote, you also determine the geographic areas where your ads are displayed
- Tracking – no more guessing if anyone saw your ad; you know which of your ads are getting clicked, how often and how many of those visitors are taking the desired action (ie. calling to schedule an appointment)
PPC can be a long-term internet marketing strategy, or implemented at the beginning of your web marketing campaign to deliver additional website visitors while your Search Engine Optimization (SEO) campaign matures.
Unlike traditional non-targeted advertising (magazines, newspapers, radio, etc), PPC advertising is effective because it delivers your ads to consumers who are actively searching for dental services at the exact moment they are looking for a dentist.
Here’s how the process works:
- You determine how much you want to invest in the clicks each month & what procedures you want to promote
- We develop a list of targeted keyword phrases that emphasize your most profitable procedures
- We design a customized landing page for each of your targeted procedures / offers
- We write ads that will motivate consumers to click on them
- Your ads appear in the sponsored section of the major search engines
- Consumers click your ads and are taken to your landing page
- We continually test key components of the landing page to maximize conversions
- The prospective patients call to schedule an appointment\
- Our call tracking system notes and records the call (no more relying on your front desk to ask how the caller heard about you)
While the concept of PPC is simple, that doesn’t mean it is easy. To enjoy success with your PPC campaign you need competitive research, continuous keyword management, refinement of ad copy and placement, ongoing bid management, landing page conversion testing and proper tracking.
PPC can be a stand-alone marketing strategy, but it works best when performed in conjunction with organic SEO. Bullseye Media’s experts will ensure your campaign is optimized for maximum return on investment.
Read about maximizing the ROI on your online advertising campaign.
Call us at 800-506-9817 to discuss your needs and together we can determine if PPC is a viable strategy for promoting your dental practice.
