<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Bullseye Media LLC</title>
	<link>http://www.onlinedentalmarketing.com</link>
	<description>Targeted Dental Marketing</description>
	<lastBuildDate>Fri, 03 Feb 2012 21:40:12 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>How to Localize Your Dental SEO</title>
		<description><![CDATA[As you expand your knowledge of Search Engine Optimization (SEO) and its importance to marketing your dental practice, it’s crucial that you don’t overlook local optimization as an integral part of your online dental marketing strategy. One of the most important questions you need to ask yourself is whether you consider yourself a “big fish” or a “small fish,” geographically speaking.  What this means is taking an honest assessment of the time and resources you have at your disposal for SEO purposes.  Be realistic in this assessment: if you aim too low, you’ll likely have lackluster results; if you aim too high, you may not get anywhere at all.  Assuming that your practice is relatively new to online marketing, the safest best it to start off targeting potential new patients in your most local geographic area. Tips for Local SEO Success When choosing what keywords to incorporate into your content, targeting the ones with the highest search volume might be tempting, but it’s not always the best idea at the beginning of your online marketing strategy. If you live in a large metro area, perhaps your office is located in an area or neighborhood that is commonly named by locals. Make sure your website is visible in Google for those hyper-local dental keywords before you target the big city search terms. Zip codes are another way to target local dental searches in a big city. Keywords with one of these geographic modifiers will receive far less competition, and also be [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/how-to-localize-your-dental-seo/</link>
			</item>
	<item>
		<title>How to Prepare Yourself for 6 Key Trends That Will Affect Dental Marketing in 2012</title>
		<description><![CDATA[&#160;  1) The Google Panda Update The first phase of the Panda update rolled out in February 2011 and has been the talk of the online marketing world ever since. Google&#8217;s goal with Panda was to improve the relevancy of search results, by helping quality sites with relevant content rank high, while penalizing sites with low-quality, and/or duplicate content. According to Google: &#8220;We added new signals to help us make better predictions about which of two similar web pages is the original.&#8221; The Panda update was said to have impacted 12 percent of search results and several websites with poor quality content saw website visitors fall 60% or more, almost overnight. What this update really did was change search engine optimization (SEO) best practices forever. While it’s always been important, today having fresh, high quality, original content is critical. Dentists need to beware of the cookie cutter dental website companies that use the identical website and blog content on dozens (or in some cases hundreds) of the dental websites they create. What you need to do: Ensure that the content on your website is unique to you. If you are unsure whether your website content is unique, visit Copyscape.com and paste the URL of one of your services pages into the box at the top and click “Copyscape Search”. If other dentist’s websites show up, you’ll know that your website has duplicate content.  2) Social Media &#8220;signals&#8221; play a bigger role in Search Engine Rankings With Google making a huge push into the [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/prepare-for-6-key-trends-affecting-dental-marketing-2012/</link>
			</item>
	<item>
		<title>4 Characteristics of Successful Dental Websites</title>
		<description><![CDATA[1. Successful dental websites are dynamic. In the web programming world, “dynamic” describes any content that is able to “change.”  Most dynamic websites are connected to a database which tells each page what, where and how content will show on the page. Dynamic websites can deliver content based on the visitor’s preferences and changes made in the online database affect properties of the entire site.  “Static” websites are constructed of basic HTML pages and as &#8220;static&#8221; implies, not easily changed.  Each page is connected with hyperlinks and the content is coded into each page.  Changes to the site require special software and knowledge of the pages’ programming language.  Consequently, static websites are more likely to have programming and data errors. Search engines like Google prefer dynamic websites. Why? Dynamic websites are consistent.  They have the same navigation and data structure across all the pages of the site. They are less prone to errors like broken links, outdated code and inconsistent display.  And because the structure of the site allows for easy changes and updates, this means dynamic sites have fresher, up-to-date content. At Bullseye Media we build sites using the popular WordPress platform.  This content management system (CMS) allows us to rapidly deploy beautiful, functional and dynamic websites. 2. Successful dental websites are informative. Websites with sparse content or irrelevant information are never promoted by the search engines.  It is suggested that websites have at least 250 words of relevant information on each page.  Photos, videos, and links related directly [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/4-characteristics-successful-dental-websites/</link>
			</item>
	<item>
		<title>Is Your Dental Practice Positioned for Mobile Search?</title>
		<description><![CDATA[As more consumers are spending less time at their computers and more time on their smart phones, you need to evaluate how well your practice is positioned for mobile search. With 2012 upon us, now is the time to evaluate your dental marketing as a whole and your mobile marketing strategy specifically. You may be thinking &#8220;oh no, he&#8217;s telling me I need to hire some expensive programmer to create an iPhone app for my practice&#8221;. I&#8217;m not inferring that at all, but you should be considering a mobile website and a mobile friendly search engine optimization strategy. A few mobile statistics to consider: Google says 40% of its mobile searches are for local information Over 50% of Google Maps traffic is from mobile devices Mobile search usage grew 25% year-over-year with 26% penetration in September 2011 Search is the top activity of mobile browser users. Social networking is second 88 million mobile subscribers access local content on a mobile device, up 28% from a year ago Moms are mobile Moms make a majority of the decisions regarding healthcare for their families, and they are always on the go. According to one recent study, 62% of moms access the internet from their mobile phones. Where mobile usage is hottest A recent report from the IAB showed the mobile consumer hot spots around the US: If you haven&#8217;t considered adding mobile marketing to your 2012 marketing plan, you really should. Give us a call to learn how we&#8217;re positioning our dental [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/dental-practice-positioned-mobile-search/</link>
			</item>
	<item>
		<title>Dental website visitors first want to meet the Dentist</title>
		<description><![CDATA[Does your dental website have curb appeal? Once a website is designed, launched and optimized,  it becomes just like a house on the market.  (Big &#8220;Open House&#8221; sign on the front lawn included.)  But unlike Open Houses where owners and realtors show the house to prospective buyers during limited showings, a website is open 24/7 and the prospective buyers are perusing your site unattended.  It&#8217;s like having having a visitor walk around your house while you&#8217;re gone, looking at whatever and wherever might suit their fancy. A little spooky, I know.  What would a visitor to your home look at?  What rooms would they look in?  Would they like the wall color? Would they like the layout?  Which room would be most popular? Or would they walk into the front entryway and promptly march back outside? For websites that have Google Analytics installed, the &#8220;Home Owners&#8221; are able to track just how visitors move through their website using a reporting feature of Analytics called &#8220;Visitor Flow.&#8221; Visitor Flow behaves like a security camera and tracks and records visitor interest and movement.  Visitor Flow answers questions like: What links do people click on when they land on my homepage?  What page on my site is most popular?  Is anyone reading my blog?  What do they do after they read an article? All of the websites maintained by Bullseye Media, have Analytics installed and we regularly track visitor movement and interest.  After a recent comparison of the statistics of some of our client sites [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/visitor-flow-dental-website-visitors/</link>
			</item>
	<item>
		<title>How Social Media Can Help Your Dental SEO</title>
		<description><![CDATA[Most of what is written about social media for dentists fails to discuss the relationship between your social media presence and your dental website search engine optimization (SEO). Google is constantly looking for ways to deliver the most relevant and useful content to its users. The quality, freshness, and uniqueness of the content will always be an important factor for rankings. Just like word processing programs like Microsoft Word, Google is easily able to detect quality in regard to spelling and grammar.  Those are quantitative metrics that Google certainly uses; however, they don’t tell the whole story about the quality of the content.  Things like relevance, usefulness, and accuracy are somewhat more difficult for search engines like Google to determine without human input. Aside from the relevancy signals like exact match phrases (e.g. someone searches for “dentist City” and results with “dentist City” in the Title or URL show up), Search Engines rely on internet users to build links to websites and share content using social media to determine the usefulness of the content. The relationship between SEO &#38; Social Media Optimization (SMO) According to Wikipedia; Social Media Optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO. With Google making a huge push into the Social Media arena with Google Plus (a/k/a Google+ or G+), we have confirmation [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/social-media-dental-seo/</link>
			</item>
	<item>
		<title>The Relationship Between Online Behavior and Dental Marketing</title>
		<description><![CDATA[The following infographic provides some interesting data and a few things that dentists should take note of. Here are the highlights: 37% of users rate a product, service or person. We recently discussed the effect online reviews can have on a dental practice. 24% make a phone call after searching online &#8211; this is exactly what you want them to do &#8211; call and make an appointment 92% use a search engine to find information (Google is the new Yellow Pages) 83% look for health/medical info (including dentistry) Are you properly positioned online so these people find you? If you&#8217;re not sure click the Audit My Website button to the right. &#160; &#160;]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/relationship-online-behavior-dental-marketing/</link>
			</item>
	<item>
		<title>7 Reasons Your Dental Website Needs A Blog</title>
		<description><![CDATA[In prior posts we discussed the importance of a strong web presence and mentioned the three key components of optimizing your website for high rankings in the search engines: Title tags Inbound links Blogging Today, we’ll look at how a properly utilized blog can improve your search engine rankings, drive more prospective patients to your website and build trust and credibility. Why you need a blog 1) Fresh Content is King &#8211; You may have heard the phrase “content is king”. Google and the other search engines are continually changing the formula they use to rank websites, however the one thing that has remained constant since they said it over a decade ago is the fact that they love fresh, relevant, original content. They do not like stagnant websites where nothing changes. A blog will prevent your website from getting stale. 2) Gain the trust of prospective patients &#8211; A blog can provide valuable content to both current and prospective patients.  In addition to educating them, it also gives them a feel for how you run your practice, the services you provide and what they can expect when entrusting you with their dental care. 3) Increases your website’s page count &#8211; if integrated properly, each article added to your blog will be treated as a separate page by the search engines (additional indexed pages), which improves your site ranking and increases your credibility and authority with the search engines. 4) Provides original, unique content – many dental website design companies utilize the [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/7-reasons-dental-website-blog/</link>
			</item>
	<item>
		<title>Online Reviews can Make or Break a Dental Practice</title>
		<description><![CDATA[A trip to a new dentist – known to make even the toughest of the tough tremble in fear.  The uncertainty about what to expect can be stressful.  The good news?  By capitalizing on the power of the internet, you can actually gain a leg-up on your competition and have your phone ringing with new patients. Whom to entrust with providing dental care is something the general public at-large is particularly picky about, and not without reason – an unpleasant experience at the dentist isn’t soon forgotten. Online reviews can have a huge impact on new patient flow – positively or negatively You may have heard the old saying: “a satisfied customer will tell 10 people, a dissatisfied one will tell 100” – on the web that dissatisfied patient could “tell” thousands. Reviews from your existing patients tell your potential new patients the level of service you provide and whether you can be trusted with taking care of their pearly whites.  Unfortunately, this is a two way street: a bad review can cost you new patients and even if untrue, can potentially destroy your image in the eyes of the public. Good service and clear communication are the key factors in preventing negative reviews.  When a potential patient is considering coming to you, they will likely want to hear about what experiences other people have had – which is where the internet comes in.  With just a few clicks, a person can go from “I wonder which dentist to choose” [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/online-reviews-break-dental-practice/</link>
			</item>
	<item>
		<title>3 Easy Steps to Establishing a Google+ Business Page for your Dental Practice</title>
		<description><![CDATA[Google’s latest attempt to challenge Facebook in the Social networking space quickly gained more than 40 million individual users and has now opened it’s doors to businesses. Google+ now allows dental offices to set up pages to engage patients and prospective patients on a variety of levels. Why you want a Google+ Page You may be thinking, we already have Facebook and Twitter, why should we try to keep up with another social media profile. The reason is simple – it’s Google and Google is the 800 pound guerrilla on the internet and they are going to do everything in their power to make Google+ succeed. For example, the +1 button is already showing up on Google search results. That visual makes the website listing that it’s associate with stand out among the others listed on the page – thus increasing the number of people that click to visit that website. Additionally, Google has recently admitted that they are using “social signals” (information from social networks) as a factor in their ranking formula, and this is expected to become even more important going forward. You can read our previous post regarding Google+ benefits for dentists for additional insight into the impact you can expect Google+ to have. Setting up your page 1) Establish a free Gmail account One of the current shortcomings of Google+ is that a Google+ page can have only one owner, so even if you already have a personal Gmail account, we recommend establishing one for the [...]]]></description>
		<link>http://www.onlinedentalmarketing.com/blog/3-easy-steps-establishing-google-business-page-dental-practice/</link>
			</item>
</channel>
</rss>

