Press Releases as a Dental Marketing Strategy
It wasn’t that long ago that if you wanted to get a press release published you had to send it to a newspaper editor and hope it made it into their inbox and they actually read it. Then yours had to be more “newsworthy” than the dozens of others they received that day.
The internet has changed this. If you want to make an announcement about something going on in your practice you no longer have to rely on the local newspaper. Online press releases, also known as SEO press releases, have become a powerful way for local businesses to get found online and build credibility.
Creating an effective SEO press release requires an understanding of public relations style writing and the ability to optimize it with your targeted keywords. This requires the skill of writing in such a way that the release flows well for the reader, while being formatted properly for the search engines.
What are some good topics for press releases?
This is the first thing everyone asks. They assume it has to be a front page worthy event, don’t worry it doesn’t. Here are a few ideas for a good press release topic for a dentist:
- Hired a new hygienist, office manager, etc.
- Added a new procedure
- Purchased a new piece of equipment
- Sponsored a local event/charity
- Participated in a local event
- Attended a conference or seminar
- Completed your 100th Invisalign case
- Etc, etc.
As you can see, there are many opportunities to create press releases. While the topic and content need to be keyword friendly, it doesn’t not need to be earth shattering news. The key is that it be optimized using general search engine optimization (SEO) principles so the search engines rank it and prospective patients can find it.
Press releases can also create keyword-rich links back to your website, which is always a good thing.
Contact us to discuss stand alone press releases or one of our dental marketing packages that include regular press release creation and distribution.