While referring doctors can be an excellent source of new patients, you don’t want to have all of your eggs in one basket. We’ve helped several periodontists diversify their new patient acquisition process.

But how do you market your practice to the general public without coming across as a “pushy salesman” or alienating your referral sources?

With traditional marketing methods (mailers, magazine ads, etc.) you are pushing your message on people who aren’t looking for your services. In contrast, on the internet, consumers are actively searching for your services and we specialize in maximizing your online presence so that you’re the one they find.

Notice the difference there – they found you, vs. being interrupted with your advertising. The internet offers an effective, professional, below the radar alternative to an aggressive offline advertising campaign.

The Process

We start with an analysis of your current online properties (website, Google Places page, directories, reviews, etc.). We then perform a thorough audit that benchmarks your strengths and weaknesses and compares you to other periodontists in your area.

Then we help you identify the most effective and efficient marketing strategy to become the dominant periodontist in your market.

Your strategy may include:

• Search Engine Optimization (SEO) of your existing website – making sure your targeted services (implants, esthetic crown lengthening, etc.) are highlighted and properly optimized for strong search engine rankings.
• Blogging – placing articles on your website that discuss your ideal procedures.
• Press Releases – writing and distributing them in a way that they position you as the go-to expert and increase your online presence, making it easier for consumers to find you when they’re searching for an oral surgeon.
• Videos – customizing and distributing videos online.
• Microsites – hyper targeted websites that attract your ideal cases
• Study Club Websites – we’ve created a unique approach to helping periodontists grow their study club membership.

Contact us so we can learn about your goals and suggest some ways to help you reach them. (800) 506-9817