Why Dentists Should be Blogging

The power and prevalence of blogs is evident everywhere on the internet.  They permeate every industry, hobby and niche.  What makes them especially remarkable is that they give the average individual the ability to express themselves and become an authority on almost any topic about which they feel passionately.  While your goals as a dentist may be different, the importance of blogging cannot be overlooked.

The primary benefit of blogging is that blogs are very search engine friendly.  In fact, you really don’t need to be an expert in SEO at all for your blog to be found by the search engines.  The reason for this is that most blogs, regardless of the platform (WordPress, Joomla, Drupal, etc.) are all optimized to be very easy for search engines to find.  This is the reason that many websites today are moving away from being straight HTML or Flash sites and moving towards being built on a blogging platform.  The bottom line is that no matter how pretty your site is or how much money you spend on it, if people cannot find it then it isn’t doing you any good.

The second major reason you will want to begin blogging is that search engines (especially Google) prefer new content over older content.  The reason for this is fairly simple.  Google’s mission is to deliver its searchers the most relevant and timely results it can find for their queries since they believe that this is more likely to lead to a better user experience.

Consider for a moment how quickly technology has changed in the field of dental implants over the past few years.  If a searcher was looking for information related to dental implants and Google was delivering results to them about procedures from 6 or 7 years ago, this information would not be as timely or useful as information that is a couple of weeks old.  Therefore, they are always on the lookout for the best (and newest) information they can deliver to their  searchers.

As a dentist, this is to your benefit, especially if you happen to be an early adopter of technology or methodology.  In such situations, very little information would be available for Google to show its searchers, so if you happen to post content to your blog about it, then it is likely that your content would rank very high.  The mere fact that it does would convey a high degree of authority in the searcher’s mind and would very likely lead them to click on the link and read your content.

The final reason you need a blog is the interactive nature of the medium.  As you probably know by now, blogs allow their readers to interact with the author and each other which can further add credibility and authority to your message.  By clearly demonstrating that you have knowledge, skill and experience about a procedure or technology you are able to convince your readers that you are someone who can be trusted.  Further, if you invite questions or comments from your readers and respond to them in ways that fully answers their questions you can demonstrate a level of trustworthiness and respect that is usually reserved for chair side.

In summary, the major benefits of blogs are that they are easy to setup and get found by the search engines, they give you the ability to produce fresh, highly desired content and lastly, provide you a direct connection to would be (or existing) patients in a way that makes it easy for them to interact with and trust you.  If you haven’t yet incorporated blogging into your Internet marketing plan, you need to seriously consider doing so.

Outsource Your Blogging to Our Professional Writers   

If you’re thinking “I barely have time to grab a sandwich during the day, when am I going to find the time to update my blog” – not to worry, this can easily be outsourced to our team of professional writers.

We will write dental articles that focus on your primary keyword phrases / most profitable procedures. Then, if you’d like to review them we will send them to you for approval. Once approved, we will post them to your blog and ensure they are properly optimized for the search engines.

AND if you don’t currently have a blog on your website we can create one that perfectly matches the look and feel of your website and then integrate it seamlessly into your site. If you don’t have a website, be sure and check out our dental microsites – an affordable website solution.

Contact us today to discuss how our blogging packages can help improve your internet presence.