Dental PPC Marketing

Using Pay-Per-Click (PPC) Advertising to Generate More New Patients

Pay per click advertising enables you to have ads on the major search engines such as Google, Yahoo & Bing. PPC is one of the fastest ways to drive traffic to your website.

When someone searches for the services you are targeting, your ad is displayed in the “Sponsored” section of the search results page. You do not pay for your ad being displayed, you only pay when someone clicks on your ad to be taken to your website.

PPC can be a long-term internet marketing strategy, or implemented at the beginning of your web marketing campaign to deliver additional website visitors while your Search Engine Optimization (SEO) campaign matures.

Unlike traditional non-targeted advertising (magazines, newspapers, radio, etc), PPC advertising is effective because it delivers your ads to consumers who are actively searching for dental services at the exact moment they are looking for a dentist.

One of the advantages of PPC over other types of advertising is the ability to track and measure results. You can track how many visitors came to your website, how much each visit/click cost you – so no more guessing if anyone saw your magazine ad.

Here’s how the process works:

  • We develop a list of targeted keyword phrases that emphasize your most profitable procedures
  • We write ads that will motivate consumers to click on them
  • Your ads appear in the sponsored section of the major search engines
  • Consumers click your ads and are taken to the appropriate page of your website
  • Assuming they like what they see, they call to schedule an appointment

While the concept of PPC is simply, that doesn’t mean it is easy. To enjoy success with your PPC campaign you need continuous keyword management, refinement of ad copy and placement, ongoing bid management, competitive research and proper tracking.

PPC can be a stand-alone marketing strategy, but it works best when performed in conjunction with organic SEO. Bullseye Media’s experts will ensure your campaign is optimized for maximum return on investment.

Call us at 800-506-9817 to discuss your internet marketing needs.