Dental Marketing | Bullseye Media LLC

How to Prepare Yourself for 6 Key Trends That Will Affect Dental Marketing in 2012

1) The Google Panda Update The first phase of the Panda update rolled out in February 2011 and has been the talk of the online marketing world ever since. Google’s goal with Panda was to improve the relevancy of search results, by helping quality sites with relevant content rank high, while...

Posted in Blog, Dental Marketing
The Relationship Between Online Behavior and Dental Marketing

The following infographic provides some interesting data and a few things that dentists should take note of. Here are the highlights: 37% of users rate a product, service or person. We recently discussed the effect online reviews can have on a dental practice. 24% make a phone call after searching...

Posted in Blog, Dental Marketing
7 Reasons Your Dental Website Needs A Blog

In prior posts we discussed the importance of a strong web presence and mentioned the three key components of optimizing your website for high rankings in the search engines: Title tags Inbound links Blogging Today, we’ll look at how a properly utilized blog can improve your search engine rankings, drive...

Posted in Blog, Dental Marketing
Online vs. Offline Dental Marketing

A decade or so ago, how you advertised for new dental patients was straight forward – you put an ad in the local Yellow Pages. If you really wanted to aggressively grow your practice you might also buy space in the local newspaper and airtime on local TV or radio....

Posted in Blog, Dental Marketing
The Future of Dental Marketing

Remember the days when you could place an ad in the yellow pages and sit back and wait for the phone to start ringing? That doesn’t happen today. For most consumers the internet (particularly Google) has replaced the yellow pages when searching for local products & services. There are several...

Posted in Blog, Dental Marketing
Are you guilty of “me too” dental marketing?

Have you ever noticed how all dental yellow pages ads look the same? How about all the post cards dentists send out, or the dental ValPak coupons? This is what I like to call “me too” marketing. Basically dentists look to see what the other dentists in their area are...

Posted in Blog, Dental Marketing
5 Reasons Dental Insurance Networks should not be Your Primary “Marketing” Strategy

Many dentists I speak with say their primary source of new patients is participation in dental insurance networks. While this can provide a steady flow of new patients, there are a few problems with being overly reliant on this source of new patient acquisition. 1) Lack of control: It is...

Posted in Blog, Dental Marketing

How to Prepare Yourself for 6 Key Trends That Will Affect Dental Marketing in 2012

The Relationship Between Online Behavior and Dental Marketing

7 Reasons Your Dental Website Needs A Blog

Online vs. Offline Dental Marketing

The Future of Dental Marketing

Are you guilty of “me too” dental marketing?

5 Reasons Dental Insurance Networks should not be Your Primary “Marketing” Strategy

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