Did you know You Tube is the 3rd most visted site on the internet receiving over 91 million visitors a month. It seems hard to imagine a time on the Internet when video was not part of the scene but it has only been commonplace since 2005. The question is, can your practice benefit from video marketing and if so, what do you need to know about it?
A big reason you might want to consider using video is that the major search engines give significant weight to it. This is especially the case with Google (which owns You Tube). A properly optimized video can show up high in the Google rankings for certain keyword phrases. Ideally, your website as well as your video would show up on the first page of the search results, therefore doubling your real estate on that coveted first page.
Here is a dental implants marketing video we created that can be customized with your branding and contact information:
- Optimized and marketed with the goal of it showing up in the organic search rankings
- Embedded in your website to make your site more interactive
- Used to improve your Google Maps listing
- Emailed to prospective patients
- Posted to Facebook, Twitter, blogs
- Uploaded to directories
- Playing on a TV screen in your waiting area
- Embedded in an online press release
- Used with an online video advertising platform
A video tour of your practice can showcase your facilities, equipment, services and staff:
We have made special arrangements with a national video production company that provide our clients a nice discount off of their on-site video shoot and editing package. Contact us to learn more.
Don’t overlook the quality of the video you produce. While it doesn’t have to be a Hollywood production, it definitely needs to be something that people don’t have to strain to watch or listen to – otherwise they are likely to click off. You need to keep their attention and and ultimately motivate prospective patients to take action.
Additionally, you don’t have to be on camera yourself if. In fact, a video can be very effective utilizing photos, stock video footage, a voice over and/or music.
Give us a call at 800-506-9817 to discuss how you can utilize video to market your practice.